Shocker: Biggest Video On Demand Movie of 2010 was NOT Avatar

Biggest movie of the year in downloads...Avatar?  No....Blind Side

Shocker: Biggest Video On Demand Movie of 2010 was NOT Avatar – The Moviefone Blog.

Check out this interesting and well-researched blog from Moviefone.  I’m not surprised by this news, however.  Avatar and Blind Side are two entirely different movies. They are different genres, different styles, different subject matter and although the audience must have overlapped at some point, they elicit entirely different purchasing behavior when studying their marketing and sales effect on potential audiences.

Avatar broke worldwide DVD sales records. Would it surprise you to learn that a viewer who saw it at the box office and loved it so much they bought a DVD would pass on the opportunity to download it or stream it for an additional fee? No? Of course, not. Why would anyone pay to see a movie that they already owned on DVD?

Blind Side, however, did amazing numbers in the traditional box office arena, but wasn’t as saturated in the DVD market as was Avatar.  Thus, more from downloads.

It makes perfect sense.

For more information and the full story on Moviefone, click on the link above.

A Red Rose for Grandmother

Photo by Dwight Blood (c)

A RED ROSE FOR GRANDMOTHER
Based on a true story.

The car pulls up to the grocery store and stops in front of the no-parking sign by the entrance. It idles as shoppers come and go with their groceries in plastic bags carried by gloved hands. The winter air shouts and throws itself about trying to get into any corner it can.

Marie sits in the passenger seat. Her face, framed with beautiful grey and white hair, is barely visible through the foggy window. Opening the door, she steps resolutely but still tentatively out into the frost. Her favorite purse, soft beige leather, given to her by her husband years ago, hangs on her left arm where it shelters a small album of all the family and friends that she loves, her favorite pink lipstick, matching wallet and coin purse and her mother’s comb, now hers, the one she had used to fix her hair with that morning. Cane in her right hand, she walks slowly into the store. She’s in great shape for 87, but since she fell and broke her hip a few years ago, walking isn’t the great adventure it once was.

She knows exactly what she wants to bring her friend. A nice plant, maybe something Christmassy, and one beautiful red rose. The plant for cheer and the rose to let them know they are loved.

As the electric door opens, a blast of warm air hits her and she makes her way towards the floral department. She stands in the middle of the rows of flowers looking from side to side. There it is, the perfect flowering plant abloom with white daisies, like snow on green grass. It smiles at her and she knows this is the one.

Now all she needs is one red rose to put in the middle. This is going to be perfect. White Christmas flower plant in hand, she keeps looking. No single red rose anywhere.

She goes to the very busy floral clerk and says, “Excuse me, where can I find one red rose?” “We don’t sell just one rose, you have to buy a bouquet,” says the clerk not even bothering to look over.

Marie really wants this rose.

She goes back to the flowers and waits until another employee comes by. “Excuse me, is there any way I can buy just one red rose?” They keep walking, obviously very busy, and say, “talk to the person in the floral department over there.”

But she isn’t going to give up. This is a woman, the oldest of four children, who survived WWII in Belgium and who would walk for miles across the border to the Netherlands and back to get a 50 pound sack of potatoes with a ham hiding inside. If she could carry that sack across the border back to Belgium in the sub-zero weather, wading through snow with dogs patrolling the woods all around her, she could surely handle this situation.

Then from the back, a young man, finished with his workday makes his way towards the door, car keys in hand and is about to pass her. She has to try, just one more time. So she stops him and says, “Can you please help me? I want one red rose and they’re only selling them in bouquets. Could you please help me take apart one of those bouquets?”

The young man can see she is upset. He says, “M’am, if we pull apart one of those bouquets, I wouldn’t know what to charge you and when you get up to the cashier they won’t know what to charge you either. I’m really sorry.” And he continues out the door.

Marie, cane leading the way, makes her way to the end of the line so she can pay for her white Christmas flowers.

Her friend will wonder why she has not brought a red rose because that is their tradition. It has always been their way of saying, “I love you. You are special.”

But Marie is not feeling very special right now and she knows she is going to disappoint her best friend that she has traveled all the way from Pennsylvania to visit. She has lost this battle. Tears are pushing their way up. She is determined not to cry in front of these people. Her heart is pounding and she is feeling faint.

At the front of the store, the electric doors open, a gust of warm air blows and the young man comes back striding over to the cashier and says, clear across the grocery-laden counter and over the other customers, “M’am, do you know what? I’m going to go over there and buy my wife a bouquet of roses and I’m going to give you one.”

He goes over to the indoor garden, picks out a huge bouquet of beautiful red roses, reaches into his pocket and counts out enough bills to pay for the flowers. He walks to Marie, who is by now so touched she is crying, and hands her one red rose. Then he’s gone, bouquet in hand.

Later that afternoon, Marie walks down a long row of graves at Arlington Cemetery overlooking the Pentagon where the plane crashed on 911. She remembers how the country rallied together that day and the days after. She remembers that there are warriors in the world. She knows that some of them fight wars and some of them give one red rose to a stranger in a grocery store.

Marie places the potted plant of white Christmas flowers, with its beautiful red Christmas rose standing tall in the middle, on the grave of her best friend, Colonel Alfred J. Catania, and says, “I love you. Merry Christmas.”

THE END

(This is inspired by a true story, as told to me by my mother, Marie Catania, about a small miracle that happened to her on November 26, 2010 at the Giant Food Store in North Arlington, Virginia, USA. The young store employee is a man named Levond.) Cirina Catania, from Berlin, Germany, December 10, 2010.)

Best Friends Forever, Marie & Al Catania

9 tips that can help you convince the media to write about you

9 TIPS THAT CAN HELP YOU GET BETTER AND MORE CONSISTENT COVERAGE FROM THE MEDIA
You’ve got a great story.
It is so great , you know that everyone on the planet would love to cover it, talk about it and help it go viral.
Where do you start if you want the media to pick it up?
Here are some hints from someone who has been on both ends of this exciting dilemma.  Let’s assume I’m the type of person you want to target.  How do you get my attention?  How do you get your story covered?  Here’s my opinion.  Hope it helps.
#1 – Know who you are talking to.

Take the time to find out who I am and what I cover.  If you do that, I’ll be more inclined to take the time to read or hear what you have to say.
For example:  one of the shows I produce is the Digital Production BuZZ. We are an interview-based show, an audio only tech podcast specifically about digital production, post-production and distribution.
It is amazing how many queries come in to the BuZZ asking me to book stories about lifestyle issues, for example…?  What?  Obviously that person has never even been to our website let alone listened to one of the shows.
Ok, I don’t make a big deal out if it, but those releases automatically get filed in the archives without being read.
Bottom line:  when saying “hello” please try to remember who I am.
#2 – Be selective and if I respond, please respond back.

Target only those journalists who you think would really want to cover your story.  If we think you are sending out thousands of releases and just fishing for the first person to bite, it makes it much less interesting.  If , on the other hand, we know that you have taken the time to consider our subject matter or field of expertise and will actually be interested in working with us, then we’re happy to respond.
I can’t tell you how many times I’ve gotten a press release, indicated interest to the sender and then had a difficult time getting further information.  So, they are either incredibly overworked, or are not interested in booking a story with my outlets.  Please don’t waste my time.  If you do,  the next time I get a release from you it will go unread or worse, in the trash.
Bottom line:  don’t invite me to the party unless you mean it.
#3 – Be organized.

Please, please, please – include easily found contact information on your release.
Don’t assume that what you have written is what we will publish.
We need to check the facts, do additional research and perhaps book an interview with your spokesperson.
Have you give us a way to get in touch with you ?  Make it difficult for us to find you or your client, and  we’ll have to move on to the next story.
Bottom line:  the more efficient you are, the more coverage you’ll get from us.
#4 – Include the correct web links.

Make it easy for journalists to find your client’s information on the web .  If they have to navigate six pages and do special searches to find the product or person you are writing about, you are being either unorganized or simply inconsiderate.
Please give me out links that work and gets the media immediately to the information they need  in order to help you get your story out there.
If you include a copy of the full release with photos, videos and further links, you get a gold star!
Bottom line:  this isn’t an episode of the “Amazing Race.”  Get us where we want to go with no hassles.
#5 – If we decide to work together on the story and I tell you I have a deadline, please respect it!

I don’t care if you represent the King of the World, if you make me beg for information that absolutely has to be here at the right time and in the right format, if you make me late with my deliverables…then … I’ll move on to the next story, and I probably won’t want to work with you again.
Bottom line:  be considerate.
#6 – Tell the truth.
We have a relationship.  I need to trust you.  Don’t exaggerate, lie or manipulate.
Tell the truth.  We can figure this out together.
I remember years ago, when I was on the other side of this fence, calling a well-known film critic at a well-known paper and actually telling him, “this movie is a real stinker, so please don’t review it, but I need to get the word out about MajorStarX and I would really appreciate it if we could work out an exclusive editorial piece…”
Bottom line:  he got a great profile story on a major star and I saved the studio the potential embarrassment of a bad review (which by the way, could have affected our ticket sales).  No one lied.  We worked together and we both won.  In the process, we built a relationship that lasted for years.
Other Bottom line:  The truth works.
P.S. the movie is still a stinker, but as sometimes happens, it has become a cult classic for that very reason (smile). Who knew?
#7 – Have something newsworthy.

“Blah, blah, blah, my client wants me to talk about him,” gets you nowhere.  Something new and newsworthy gets you covered.
Bottom line:  This is news, not coffee klatsch.
#8 – If you truly have something you believe in and you believe that it is something appropriate
for me to cover and I’ve not gotten back to you, feel free to come full circle again.
I get lots of emails every day and, although I welcome them and try very hard to be responsive, sometimes things slip through the cracks.  I have come to love those PR people who gently nudge me at the right time.  Most of the time, they are doing me a favor!
Now, don’t misunderstand what I’m saying here and start sending me multiple copies of emails!  Only use this technique after we’ve established a track record together and use it sparingly!
Bottom line:  no one is perfect, least of all me, so feel free to send a reminder when it is important.
#9 – Don’t go “over my head.”

If you’ve pitched something and I don’t think it is appropriate for a show that I produce, please don’t send it to someone else at the show.  The decision is mine and you won’t make any brownie points by mucking up the waters.  If it really means that much to you and you believe it is appropriate for us to do a story on it, approach me again.  Chances are I’ll discuss it with you and together we can figure something out.
Bottom line:  if you don’t like my decision, talk to me about it.
Am I ranting?  Wow…guess I am.
It’s most likely because I love what I do and also because our relationship is important!
Hope this helps.
Please feel free to comment and thanks for listening!
I appreciate you.

Tip for story editors: How to script transitions for your editor

This is a tip specifically for story editors or writers working on reality television, news, documentaries, etc.

The pressure is on.  Often, you have very little time to check the footage and create a compelling quilt from all those tiny bits and pieces (more on this in a future post). However, please take the time to remember…stories are visual.

When you hand your editor a script, be sure you’ve looked over the footage and that the transitions make sense visually as well as from a dialogue standpoint.  Seamlessly cutting from one location/scene to another depends on many aspects – the time of day, the location, the character speaking and the context of what they are saying.

If you can stitch your script together and take special care to envision the scene transitions visually, your editor will thank you!

For example, cutting from one person talking in the kitchen to another person talking in the courtyard isn’t very attractive for the cut and probably will be jarring to your audience.  If you write a sequence that starts with a medium close-up of the cook in the kitchen talking about the herbs he’s putting in the stew, cut to a close up of his hands cutting those herbs with a knife then cross dissolve to a close up of a pair of scissors in the garden and pan up to the gardener cutting more herbs, then you’ve created a nice little transition for your editor.

Oh, don’t forget to include the clip number and time-code for every shot.

Editors cost a lot of money.  If you can save your editor time, you will have endeared yourself to your producers.  That is a good thing.  If the boss likes you and your work, you’ll most likely get hired again!

Cirina Catania, Writer/Director

Unblock writer’s block and let creativity flow!

I’m starting a new script for a client and I’m stuck! This happens frequently. So what do I do…I do laundry. I walk the dog. I pet the cat. I call my daughters. I check email. I surf the web looking for interesting news….none of which help!

How do I unblock?  Using plain old-fashioned discipline and a good “talking to.”

Why does any creative person get stuck? Well, I’m no psychiatrist, but I would imagine it is because we love what we do so much that it would probably be nice if other people loved it as well. Call it a creative lack of self-esteem.

No matter how many times I create something for a client, whether it be a movie, a television show, a script, photographs, etc., I always have that moment when I’m standing on the diving board wondering if I can really do it.

First of all. We are good at this, you and I. We don’t need anybody else’s approval!

They’ve hired us because we are good at it, so what are we waiting for?

I don’t know about you, but I LOVE what I do! (You do too? Cool…I thought so.)

The client sure can’t do it any better or they wouldn’t have hired us. And since we love this, the sooner we get started the better.

So…here we are. Another script to write. Pen (well, keyboard) in hand. Poised. Stuck? No. Just push down and start. That’s it. Just start. Take a deep breath and be thankful for your gifts. Rejoice in those first few keystrokes.

Let the creativity flow through you to the world. It’s very rewarding.

Thanks for listening in. Enjoy your life! Last one in the water is a rotten egg!
"just dove off the board!"